Mango Markets Project Update – Workshop 1, 2018

Mango Markets – Challenges & opportunities for meeting requirements of China mango markets

The project aims to:

• Characterise the current situation and trends in mango markets and segments in mainland China
• Develop an in-depth understanding of supply and demand across market segments in mainland China, including issues, constraints and opportunities
• Evaluate the current and potential competitive advantage in mango trade for targeted ACIAR partner countries and Australia in China and identify strategic research, policy and development interventions

Key Research Activities:

• Shanghai market assessment
• ECR case study
• Guangxi Northern Vietnam cross-border trade assessment
• Consumer survey
• Online retail store pricing analysis